CRM stands for customer relationship management. It’s a category of integrated, data driven solution that improve how you interact and do business with your customers. CRM system and applications are designed to manage main maintain customer relationships, track engagements and sales, and deliver actionable data all in one place.

CRM solutions streamline processes and increase profitability in your sales, marketing, and service divisions. A strong CRM solution is a multifaceted platform where everything crucial to developing, improving, and retaining your customer relationships is stored. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not maximizing your business relationships

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